I Read Your Crap, Now You Have to Read Mine

We all know there are 2 camps when it comes to social networking: the Bigger is Better Camp  and the I’m Not Promiscuous Camp.

I don’t meet too many on the fence, but I do meet some undecided.  I talked with one last week who had joined LION on LinkedIn – meaning he was agreeing to link to anyone who asked. Maybe he was going to unjoin and take the selective stance.

The day he joined he received a message that was …. (drum roll) … A Sales Pitch! One that had nothing to do with him or his business.  So what do you think he did? Complain? Unjoin? Attack?  Nope …. He sent his own sales pitch back.

As he explained to me, “What the hell.  I figured, ‘I read your crap, now you have to read mine.”

Now what could be a better way to bring in megasales than using that giant network?

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