You need a blog. That’s what they all say – the consultants, Internet marketing gurus, wikipedia, everyone. And that blog needs to be the hub of your business.
Why? Well, there is search engine positioning, branding, overall credibility, and a way for your target market to interact with you. But do you actually have something to say?
There are actually two things to look at here. Your company offers a product or service. If you want business, you must put it out there. You must clearly project what you have to offer and what value you bring to the client. Then there is you as an individual – you viewpoint, values, and perspective. To some degree this is reflected in your company, but projecting an opinion, a viewpoint, or fundamental principles is not necessarily part of your company.
Some people are just not writers. Some people will never be writers no matter how much training they get or how much they force themselves to write. The obvious solution is to make a video or audio. If you can’t write, have someone interview you. But still, some people are just not very good communicators.
What if you are a crack programmer? Do you need to write? Do you need to be regularly posting to a blog? You do need a professional web presence. Perhaps it should be a on a WordPress platform. But what you need most of all is to convey your stellar programming skills. If you do that, you will always have business.
You don’t need to be the one to write your website copy; there are many qualified professionals who can do that. If more of us stuck to what we are really good at, the world would be a more productive place.
Perhaps a blog in not the right channel for your voice. Perhaps it is the code you write or the sales presentation or customer service you deliver that is your true voice. Whenever you put your skills and talents out there, you are using your voice.
